Problem: Too Many Products, Too Little Structure
Rosj runs a niche jewelry brand with over 500 unique products, each with its own color, shape, and material. While the collection was rich in variety, that same complexity made advertising on bol.com a huge challenge.
Compared to platforms like Google or Facebook, bol.com offered little in terms of templated structure. As a result, Rosj’s products were barely getting visibility, let alone conversions. He’d tried general marketing agencies before, but they often took a one-size-fits-all approach — not nearly nuanced enough for his catalog.
Solution: Smart Segmentation, No Fluff
Through a referral, Rosj found Bollify, a specialist in bol.com advertising. He wasn’t looking for another broad agency. He wanted focus, clarity, and real expertise — and that’s what Bollify offered.
“I didn’t want a team that also does bol.com. I needed specialists. Bollify was that: focused, honest, and clear in communication.”
From day one, Bollify set up a scalable structure:
✅ Segmenting the massive product catalog into logical groups
✅ Building campaigns from broad targeting to highly refined setups
✅ Optimizing titles based on bol.com’s actual search behavior
✅ Keeping communication short, direct, and transparent
“I didn’t know search behavior on bol.com was so different from Google. Just changing a few titles made a huge difference.”
What stood out to Rosj most was the collaboration with his dedicated specialist, Lorenzo:
“He was on top of it, and that motivated me as an entrepreneur to step up too. It felt like teamwork.”
Result: 3X Growth in a Month — and Sustainable Scaling
The impact was fast and measurable. What started as an experiment quickly became a core revenue stream:
- Revenue: From €2.669,89 to €8.079,83 (+202,6% growth)
- Orders: From 131 to 412 monthly (+214% increase)
- Sold items: From 143 to 468 (+227% growth)
