The Challenge
When Bankhoesdiscounter approached us, they were in a classic scale-up dilemma: strong product-market fit, plenty of potential, but hitting limits due to lack of internal bandwidth. Their team had done a solid job getting the brand to where it was—but growing further on Bol was proving tricky.
Their biggest concern? Advertising efficiency. With an ACOS of 23.8%, too much of their revenue was going straight back into ads. Scaling under those conditions wasn’t just difficult—it was risky. At the same time, they didn’t have the in-house expertise or time to run the kind of data-driven, always-on campaigns that Bol demands.
That’s where we came in.
The Numbers That Mattered
- 23.8% ACOS → Target: closer to 15%
- Goal: Sales growth → Without adding headcount
Becoming a part of their team
Rather than just consulting, we fully embedded ourselves as their remote Bol team. We didn’t just tweak things—we rebuilt their performance foundation from the ground up.
Our first move was to run a deep audit of their campaigns using our internal tools. What we found wasn’t surprising, but it was costly: a lot of ad spend was going to low-converting keywords, product listings weren’t fully optimized, and there were several untapped opportunities in their best-performing SKUs.
We started by reworking the fundamentals.
We refined their keyword strategy to focus on high-intent, relevant search terms. We adjusted bids to lean into what was already working and aggressively added negative keywords to eliminate wasted clicks. On the product side, we revamped their listings—rewriting titles, cleaning up descriptions, upgrading images, and encouraging more customer reviews to build trust and increase conversions.
We monitored everything daily. If something spiked or dipped, we were on it. The feedback loop was tight, and performance steadily improved.
The Outcome
Within weeks, the numbers began to shift. Better targeting and cleaner listings meant more relevant traffic—and more of it converting. By month three, their ACOS was already heading down. By month six, we had brought it from 23.8% to 13.6%.
- 30% sales growth in 6 months
- ACOS dropped from 23.8% to 13.6%
- Profitability improved while maintaining momentum
The best part? They didn’t have to hire anyone to make it happen. We handled the strategy, execution, and day-to-day optimization, freeing up their internal team to focus on product, logistics, and customer service.
The Takeaway
If you’re running a growing brand on Bol and you’re bumping into the limits of your own time or team—this is proof that the right partner can help you unlock serious growth without adding overhead.
We don’t just run ads. We build systems that make scaling sustainable.
