How BioGaia entered Bol in half the time—and beat sales targets from day one
BioGaia is one of the most trusted names in probiotics, with a strong presence in pharmacies and e-commerce platforms worldwide. But entering a new marketplace—especially one as unique as Bol—can be messy, time-consuming, and full of compliance surprises.
That’s exactly what they wanted to avoid.
When BioGaia decided to expand into the Dutch and Belgian markets, they were clear: they didn’t want to build a new team, learn a new system from scratch, or risk delays from marketplace red tape. They needed a fast, compliant, and scalable solution. So they partnered with us.
A frictionless onboarding for a premium brand
Our goal was simple: help BioGaia go live on Bol as quickly and efficiently as possible, without shortcuts or compromise.
We took full ownership of the onboarding and marketplace setup. That meant managing VAT registration, Bol account creation, product compliance checks, and adapting listings to meet local expectations—everything that normally slows international brands down.
We tailored their entire Bol presence for Dutch and Belgian consumers. From translated product descriptions to culturally tuned messaging and localized SEO, everything was designed to position BioGaia as a premium health brand from day one.
On the backend, we plugged them into our logistics network for fast, cost-effective shipping that met Bol’s delivery standards. No warehouses to set up. No separate ops team needed.
The numbers spoke for themselves
Thanks to this white-label approach, BioGaia launched 50% faster than standard onboarding timelines—and their early sales came in 30% above forecast.
Our Bol-native advertising playbook (PPC, seasonal promos, brand-building campaigns) helped drive visibility, while real-time data tools kept pricing, inventory, and ad spend tightly optimized. That meant they could scale performance without risking profitability.
And because everything was compliant from day one, there were zero regulatory hiccups.
